The 70’s

João Paulo Medina was graduated in Physical Education by PUC, in Campinas, where he idealized the “Stress” magazine with Oswaldo Terra. In 1971, with 22 years old, he began his soccer career as a physical trainer at Associação Portuguesa de Desportos. At the same year he finished a specialization course in Soccer Technique at São Carlos Physical Education college.


From 1971 to 1973, he worked as physical trainer at Associação Portuguesa de Desportos. After that, he went to Associação Atlética Ponte Preta. In 1974, with Dr. Osmar de Oliveira, he founded the Integrated Soccer Department at Sport Club Corinthians Paulista. This project, which never has been seen before in Brazil, promoted an integration between different soccer specialties. In the next year, working as technical coordinator, he organized and promoted a huge structuration of Guarani Futebol Clube’s youth department.


Between January, 1977 and June, 1979, with Rubens Minelli, Medina contributed in a project of structuration and organization that was realized at São Paulo Futebol Clube. Between a lot of innovations, he systematized a food processing for athletes, introduced a bodybuilder and physiology concepts in the athletes routine.


At July, 1979, still with Rubens Minelli, he began another organization and structuration project. At this time, they worked together in Saudi Arabia to develop the youth and professional soccer departments.

The 80’s


In 1983, he published his first book (Physical Education takes care of body… and “lies”) by Papirus Publishing House. This book proposes a critical reflection by the social role of this knowledge area and professional discipline. This book become a reference for Physical Education studies in Brazil, and a lot of teachers indicated this book for their students in many countries where the people speak Portuguese.

At the same year, he worked as physical trainer at Sociedade Esportiva Palmeiras. In 1984, Medina returned to Saudi Arabia and organized a Soccer Department of Al Hilal Sport Club Riyadh (the most popular club at this country). He stayed there until 1987.


In 1987, he published his second book (The Brazilian and his body). This literary work is an adaptation of his master’s thesis, which was coordinated by teacher Moacir Gadotti, a Paulo Freire’s pupil. This book has a lot of policies, cultural, sociological and philosophical questions focused in the theme “Brazilian body” and respective differences between social classes. In 2008, Medina published the tenth edition of this book.

Still in 1987, he published an article (known as “Reflections to a Brazilian Body Policy”) in a Pedagogical Fundamentals book. This literary work represents a huge contribution to humans and social sciences and invites the readers to make a critical reflection of the Brazilian Physical Education’s development. Until this decade, this kind of knowledge was exclusively based in psychobiological basis. The Pedagogical Fundamentals book was organized by Vitor Marinho de Oliveira, teacher and social researcher who reunite twenty specialists in a lot of knowledge areas, like physical education, sociology, journalism, pedagogy, medicine and philosophy.

In 1988, he planned and coordinated the Master Soccer National Team preparation to play at the World Championship.

The 90’s

In 1991, he was the coordinator of the Sociedade Esportiva Palmeiras’ physical preparation department. At the same year, Medina was technical assistant of Brazilian Soccer Team too.


In 1992, he wrote the chapter “Reflection about the fragmentation of sports knowledge”, which was published at “Fitness and Sports – Prospects for the 21st Century” book. This literary work is a critical and epistemological look about soccer. The teacher Wagner Wei Moreira reunited sixteen professionals who discussed about physical education in a history, corporeality and motor, sports, recreation and leisure, educational and vocational training perspectives. This literary work is similar to Pedagogical Fundamentals book, published in 1987, and encourages a lot of discussions about themes like physical education and sports.

In 1993, Medina was responsible by physical preparation and planning coordinator of Saudi Arabia National Soccer Team.

In 1994, he became Sérgio Corradin’s partner in a “Bate Bola” Soccer School at Jundiaí, São Paulo. At the same year, he contributed in an International Soccer Project, called as Special Olympics, in New Jersey, United States.

Between 1994 and 1995, he coordinated the youth and professional department of São Paulo Futebol Clube. The renowned coach Telê Santana was there with Medina.

In 1996, Medina was contracted by Goiás Esporte Clube. He structured and organized the club Soccer Department.

In 1997, Medina went to Porto Alegre and worked as technical coordinator at Sport Club Internacional. At the same year, he published the article “Public Health/Physical Activity: An Exploratory Approach” in the book “Public Health and Urgency in Physical Education”. This book was written when Medina was teacher for Physical Education at Unicamp University.

In 1998, Medina structured the “company club” Etti Jundiaí Futebol Ltda as consultant and executive director.


In 1999, he published a new book, called “Perform the Impossible – phrases to stimulate and inspire executives and sportsmen”. This book was written based in a lot of interesting and picturesque phrases that Medina collected in his life. The foreword was written by José Geraldo Couto, a journalist and columnist of Folha de São Paulo.

At the same year, he worked as technical assistant too. Medina was the main responsible to plan the Al Hilal Sport Club’s annual project, in Saudi Arabian League.

The 2000’s

Between 2000 and 2001, under the political and administrative leadership of Fernando Miranda, Medina was the coordinator of Sport Club Internacional’s soccer department. This job proposed and implemented many changes on the brazilian clubs management way.

In 2002, Medina began the organization process of Santos Futebol Clube’s soccer department as executive director.

One year later, Medina launched an innovator project. The objective was spread the soccer knowledge through the internet. This project was called “Cidade do Futebol” (Soccer’s City). Six years later, this project was called “Universidade do Futebol” (Soccer’s University).


In 2003/2004 season, with coach Candinho, Medina returned to Saudi Arabia to structure and organize the Al-Ittihad’s soccer department. One year later, he did the same work at Al Hilal’s soccer department.


In 2006, with coach Marcos Paquetá, Medina was responsible to plan, organize and prepare the Saudi Arabia National Soccer Team for the FIFA World Cup, played in Germany.

Espanha 1 x Ara_bia Saudita 0 - Copa da Alemanha 2006

2006-livroAt the same year he contributed to write the book “Motrisofia – A Manuel Sergio’s Tribute”. Medina wrote the chapter “Manuel Sergio and soccer”. Manuel Sergio is certified in philosophy, PhD, and assistant teacher in human motor at Lisboa Technical University. He is, also, president of Piaget Superior Institute of Intercultural and Transdisciplinary Studies, located in Almada, Portugal. He wrote more than 35 books and is a reference and inspiration to a lot of professionals who work with sport activities and physical education (what Manuel Sergio calls Motor Education, like a part of Human Motor). This book, Motrisofia, was organized by teacher José Antunes de Sousa and has many others important participations, like João Batista Freire, Lino Castellani Filho, Juca Kfouri, Laurentino Dias, José Mourinho and other ones.

Still in 2006, Medina was the technical process coordinator of the project “Campus Pelé” to found and form young athletes. This project was located in Jundiaí, São Paulo and had Pelé like a patron.



At the same year, he contributed to write the book “Soccer, Psychology and Knowledge Production”. This literary work, which was coordinated by the psychologist Regina Brandão, has a lot of texts for outstanding professionals in the world sports scenario. These articles provide reflections about sports psychology, soccer, theory of knowledge, pedagogy, leadership, athlete intelligence and others.


In 2009, Medina turned his project “Cidade do Futebol” (Soccer’s City) in “Universidade do Futebol” (Soccer’s University), a virtual institute, which promotes education, produce and share contents to qualify the students in soccer themes. This project has the objective to become the most democratic forum of soccer knowledge. “Universidade do Futebol” has classroom and distance courses, free classes, videos, columns, interviews, articles and more. All these things have specialized contents to a lot of people who work with soccer, covering the high performance dimensions (social, educational and entertainment) in these areas: technical, administration, health, human and social sciences, in an interdisciplinary focus.


Still in 2009, Medina wrote the chapter “New professionals to a new era in the soccer: the issue of expatriation and the dawn of a new science”, which was published in the book “ – A new challenge for the intercultural HR’s”.


In 2010, Medina launched a renew edition of his book “The Physical Education takes care of body… and “lies”, with three new articles which was written by teachers Valter Bracht, Rogério dos Anjos e Marcelo Hungaro. They expose different and actualized perspectives about physical education reality and provide new critical reflections about the knowledge area.

Two years later, Medina published the 26th edition of his book “The Physical Education takes care of body… and lies”, his successful literary work.

In 2013, was invited to teach some classes about technical management at Unicamp University, in Limeira, São Paulo.

In February, 2014, he entered as a student of post graduated course at Unicamp University. Still in 2014, invited by Ricardo Guerra and Alex, Medina helped to create a technical-administrative project to install at Coritiba Foot Ball Club.

After Ricardo Guerra and Rogério Bacellar won the elections, in 2015 Medina was hire as Coritiba’s CEO to install his project that was idealized before. He created the UNIFIC (Information, Innovation and Formation Coritiba’s Unit). In May, some divergences about the project emerged and Medina left the club and returned to this attributions at Universidade do Futebol.